Today we are going to discuss creating product pins for your online store that has a blog. A product pin can market many kinds of things, like clothing, makeup, and even digital products. If you own a Etsy Shop, Shopify, or online store this guide will help you feel confident building out your product pin.

A well thought out pin design is going to include some vital elements to attract engagement and encourage that click through to your landing page. If you’re interested in learning how to create product pins for your business then keep on reading.

What if I am not a part of the verified merchant program yet on Pinterest?

No worries, if you are still in the process of becoming a verified merchant with Pinterest this guide will still bring you value. I suggest you do proceed with becoming a verified merchant with Pinterest so you can earn your blue check mark next to your business name on Pinterest and upload your catalog.

What online tools can I use to make product Pinterest pins?

I suggest using Canva. Canva is the most used online graphic design tool and beginner friendly. My next suggestion is Adobe Spark. If you like Photoshop but hate using it then this tool would suit you well. Choose a graphic design tool you feel comfortable with. These tips are versatile!

What kind of photos should I use for my product pin?

Focus on visually appealing photos showcasing your product. The photo is everything to a pinner. Bring to life how your product functions and can be styled.

For example if you have an online boutique you can create a pin that has your current trending pieces in one photo. See example below (find this design in my pin template bundle)

What Size Should My Pinterest Product Images Be?

Your product pins should be 2:3 ratio or 1000x1500 pixels. Aim to use vertical images of your products. The goal is to take up space on the feed on Pinterest.

What Elements Should Be Included On The Pinterest Product Pin?

Your logo or website URL. Choose a sublet spot, remember the image should be focal point.
Clear CTA ( call-to-action)
Keyword Pin Title

What If I Don’t Have A Blog For My Online Shop?

If you have not added a blog yet to your online store then you will want to focus on captivating photos that are vertical to publish on Pinterest. I do suggest to add a blog to your online store so you can talk even more about your amazing products.

Now that you have a basic understanding on how to build out your product pins feel free to refer back to this blog post and use it as a guide.

Want to get a head start creating your product pins? This Pinterest pin template is perfect for online business owners who need a to easily add their product images and customize their pins quickly. Click here to make your purchase.

Don’t want to use a template? Check out my Pin Graphic Design services here.