Complete Guide To Making Pinterest Pins
Are you spending hours making Pinterest pins? Maybe you are new to Pinterest marketing and really haven’t found a Pinterest pin design that works for your brand?
I’m here to help! I’m going to guide you on how to start making your own Pinterest pin designs for your blog posts and start driving engagement.
You have probably heard me say this before but Pinterest is a visual platform and pinners get on this platform to plan and execute their vision. So how do you get pinners to engage with your pins, after all, pins are the focal point of this platform.
Why you need good looking pin designs?
Pins are part of the visual planning element for pinners! (think birthday parties, to-do lists, organization, home decor, beauty etc…)
You need to drive traffic to your website, landing page, or product.
You want to be remembered and have pinners come back to you.
How to design click-worthy Pins?
If you look at your home feed inside the Pinterest app or website you will most likely see visually appealing pins populate. Start analyzing how those pins look? Why is Pinterest distributing these pins to you?
Next, look in the search feeds, type in any keyword and really look at the pins Pinterest is pushing out to you?
When I do this for my own research, I see these 5 elements:
Pins usually have a relevant image to the headline that takes up the majority of the pin.
Overlay text is big enough to read but not dominating the photo.
There is always a call to action.
The creators logo or website is on the pin but subtle.
Strong motivating SEO headline/title
Why do some pin designs fail?
In my experience, Pinterest pins that don’t see any engagements are those that have these elements:
The font is too hard to read?
The pin title/headline isn’t motivating enough.
There is no call-to-action.
How to improve pin designs?
The most simple way to improve your pin designs is by using a template. You can find many different kinds of templates online and inside of design software like Canva or Adobe Spark.
I’ve created a template bundle that is easy to use, versatile, and low cost for newbies to get their feet wet with Pinterest pin design. You can find it here.
These designs follow my guideline to creating Pinterest pins.
Tips to creating Pinterest pins:
Use relevant photos to the headline, preferably flat lay style photos or photos with white space to add text to. Use my template as a guide.
Have strong motivating SEO pin titles
Add a call-to-action for every pin. (Learn more, read more, join now, etc…)
Add your logo or website url to the pin but use a subtle spot (at the bottom for example)
Once you have purchased my template bundle you can refer back this blog post as guide so you can feel confident creating you own pin designs.
Don’t have time to create pins for your blog post? Check out my services for Pin Graphic Designs here. I am happy to create your pins for you so you can focus on creating more content for your audience. I offer two tier plans so you can choose what works for you.
