How to set up a Pinterest Business Profile For Your Blog
So, you’ve started a new blog and you are getting ready to start planning out on how you are going to get visibility and traffic to your brand new blog?
You have Instagram and Facebook. You’ve got your Google analytics set up but you still haven’t set up that Pinterest account just yet?
What if I told you that Pinterest is going to be one of your top resources for generating traffic to your blog content?
And…
Pinterest should be on your priority list for marketing your new blog content.
Today I’m going to walk you through on how to set up your Pinterest Business account and break down the process of each step with you today. The goal is to give you steps to follow and follow through on how to set up your Pinterest business profile properly.
Why market your blog on Pinterest?
Pinterest works similar to Google. It’s built like a search engine and Pinterest users search for ideas and inspirations on Pinterest daily. Your blog content can benefit tremendously from Pinterest if you are consistent and also set up the proper parameters for Pinterest Marketing.
How long does a pin last on Pinterest?
The life of a pin is way longer than let’s say an IG post. I have seen first hand a pin live on for months and months to many years. Pinterest allows you to have evergreen content that continuously brings you traffic for long periods of time and I am sure you want that for your blog.
4 steps to follow to set up your Pinterest Business profile today
Set up a Pinterest Business profile
Make sure you are selecting to set up a Pinterest business profile for your blog. The Pinterest business profile is set up for content creators. You will have access to important features such as analytics, idea pin creation, and more.
2. Claim your website and all social medias
Make sure to claim your website first thing and then all your social medias associated with your blog. By claiming what is yours give your attribution and you will be able to see important analytics to fine tune your marketing strategy on Pinterest.
3. Upload your logo or headshot
Make sure you add either your brand logo or a great headshot of yourself on your Pinterest profile. The goal is to build trust with your audience and if you think about it yourself would you trust content from a profile with no picture?
4. Create a niche specific about me section
The about me section should include niche specific keywords about your brand so you can start showing up in the search engine and your audience knows exactly what to find on your profile.
Make sure to sign up and get my 9 Steps To Pinterest Marketing For Your Blog Workbook. This workbook has even more guidance to set you up for success on Pinterest.
